EMFATIK » Content Strategy & Creation

- Thought Launchers
You Can Play Ping Pong With a Clipboard (This Actually Relates to Digital Marketing)
on January 25, 2016
To finish the thought: You can play ping pong with a clipboard – if you’re an expert. (Enjoy this clip of current world top 10-ranked player Dimitri Ovtcharov playing a decent round of table tennis wi[...]

- Thought Launchers
Everybody Has One, and It Better Not Stink: Your Brand Origin Story
on November 24, 2015
Our Common Bond is Our Unique Origin As human beings, we all come from somewhere. We’ve taken first steps, read that first book, faced scary teachers, and endured bloody knees. These are emotional ex[...]

- Thought Launchers
5 Ways Good Social Media Marketing is Just Good Party Etiquette
on September 10, 2015
"We need to stop interrupting what people are interested in and be what people are interested in." - Craig Davis, former Chief Creative Officer @ J. Walter Thompson Many brands and marketers test[...]

- Thought Launchers
Hand-Crafting Your Content? Better Hand-Craft Your Pricing Too.
on July 12, 2015
69% of B2C marketers are creating more content now than they did one just one year ago. - Content Marketing Institute, 2015 Web content is increasingly becoming commoditized, cheapened, churned ou[...]

- Thought Launchers
The Fallibility Spiral
on May 20, 2015
The Situation You may have witnessed this situation: A smart, experienced, hard-working employee is saddled with junior-level, tedious, tactical work along with her usual strategic work, and all of h[...]

- Thought Launchers
How Do You Build a Brand Story Pyramid That’s Hard to Knock Down?
on March 7, 2015
If you’re telling the world about your new cat toy, windshield cleaner, or dating app, you’re going to be shouting from many types of rooftops. But whatever your brand message, it must be consistent, [...]

- Thought Launchers
Content for Startups: 5 Keys to Playing Dirty
on February 20, 2015
Brains, academic pedigree, brilliant tech and business model, slick video, quirky logo, funding, plus bright teeth and polished shoes STILL might not get you traction in the online marketplace. Unless[...]

- Thought Launchers
The Content Movement is Snowballing. How to Join it Without Getting Crushed.
on January 16, 2015
68% of consumers spend time reading content from a brand they are interested in. - Content Marketing Association, 2013 In the Old Days (early 2000s and before),[...]

- Thought Launchers
In Table Tennis You’re Hitting the Ball, Not Your Opponent (A Content Strategy Analogy)
on November 24, 2014
In sports, we are taught to analyze our opponents, and act on what they like and don’t like, in order to defeat them. “Get inside their heads.” Always useful from a strategic standpoint, and table ten[...]

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